electronic marketing

Electronic marketing, often called digital marketing, refers to promoting products or services using online channels and technology. This includes email, social media, websites, search engines, and mobile apps. Businesses use these platforms to reach their target audience efficiently, building brand awareness and driving sales. Techniques like social media advertising, email campaigns, and search engine optimization (SEO) help attract and engage customers. Overall, electronic marketing leverages the internet's vast reach to connect with potential buyers in a more interactive and measurable way compared to traditional advertising methods.