CRM (Customer Relationship Management) systems

A CRM (Customer Relationship Management) system is a tool businesses use to organize and manage their interactions with current and potential customers. It helps track contact details, communication history, sales opportunities, and preferences in one centralized place. This enables companies to provide better customer service, personalize marketing efforts, and improve sales processes. By understanding customer needs and behaviors, businesses can build stronger relationships, increase satisfaction, and drive growth. Essentially, CRM systems streamline how a company connects with its customers, making the relationship more efficient and effective.