call-to-action

A Call to Action (CTA) is a prompt that encourages someone to take a specific action. In marketing and communication, a CTA aims to guide the audience towards a desired outcome, such as signing up for a newsletter, making a purchase, or clicking a link. It often uses compelling language and is strategically placed in advertisements, websites, or messages to capture attention and drive engagement. Effective CTAs are clear, direct, and create a sense of urgency or motivation for the audience to act immediately.