Journey Stages

Journey stages refer to the different phases a person or customer experiences as they engage with a product, service, or brand. These stages typically include awareness (discovering the brand), consideration (evaluating options), purchase (making a decision), retention (using the product regularly), and advocacy (recommending it to others). Understanding these stages helps organizations tailor their strategies to meet customer needs at each point, ensuring a smooth experience, fostering loyalty, and encouraging positive word-of-mouth. It provides a structured way to analyze and improve the overall relationship between the customer and the brand.