Marketing Mix (4 Ps)

The Marketing Mix, often referred to as the 4 Ps, consists of four key elements that businesses use to promote their products or services. These are: 1. **Product**: What you’re selling, including its features and benefits. 2. **Price**: How much you charge for your product, influencing demand and perception. 3. **Place**: Where you sell your product, whether online or in stores, ensuring it reaches customers. 4. **Promotion**: How you communicate about your product, including advertising and marketing strategies. Together, these elements help companies effectively attract and engage their target audience.