Brand

A brand is the identity of a business or product, encompassing its name, logo, and the overall perception people have about it. It represents the reputation, values, and qualities that distinguish it from competitors. A strong brand builds trust and loyalty by consistently delivering a specific experience or message, making it memorable and meaningful to customers. Essentially, a brand is how a company communicates and is perceived in the minds of consumers, shaping their expectations and emotional connection to the products or services offered.