Marketing Plan

A marketing plan is a strategic document that outlines how a business will promote its products or services to attract and retain customers. It details target audiences, marketing goals, and the specific actions, channels, and budgets involved to reach those audiences effectively. Essentially, it serves as a roadmap for how a business communicates its value, differentiates itself from competitors, and achieves sales objectives over a set period. A well-crafted marketing plan helps ensure resources are used efficiently and efforts are aligned with the company's overall growth strategy.