4 Ps

The 4 Ps—Product, Price, Promotion, and Place—are key elements of marketing that help businesses meet customer needs and succeed. **Product** refers to the item or service offered, focusing on quality and features. **Price** is what customers pay, determined by factors like value and competition. **Promotion** involves advertising and communication efforts to attract buyers. **Place** concerns how the product reaches customers, covering distribution channels and locations. Together, these elements work to create a balanced strategy that attracts and satisfies customers while achieving business goals.