Newspaper Association of America

The Newspaper Association of America (NAA) was a trade organization that represented the interests of the newspaper industry in the United States. It worked to support and promote the value of newspapers, advocate for their business interests, and provide resources and research for member organizations. The NAA focused on issues like advertising, technology, and industry trends, aiming to help newspapers adapt to changing media landscapes. In 2019, the NAA rebranded as the News Media Alliance, reflecting a broader mission to include digital and evolving news platforms.