Neil Borden (Originator of Marketing Mix Concept)

Neil Borden was an influential American marketing scholar who introduced the concept of the "marketing mix" in the 1950s. He proposed that successful marketing strategies are built around a combination of elements, often referred to as the "4 Ps": Product, Price, Place, and Promotion. These elements work together to meet customer needs and achieve business goals. Borden's ideas helped shape modern marketing practices, emphasizing that businesses should carefully consider how they design their offerings, set prices, choose distribution channels, and promote their products to effectively reach and satisfy their target audiences.