Neil Borden

Neil Borden was an influential American marketing expert, best known for his work in the mid-20th century. He introduced the concept of the "marketing mix," later known as the "4 Ps": Product, Price, Place, and Promotion. These elements help businesses strategize their marketing efforts effectively. Borden emphasized the importance of planning and managing marketing tactics to meet customer needs. His ideas have shaped modern marketing practices, making them more structured and focused on the target audience. Borden’s contributions laid the groundwork for many marketing theories and practices still in use today.