
D&AD (Design and Art Direction)
D&AD, which stands for Design and Art Direction, is a British organization that celebrates excellence in design and advertising. Founded in 1962, it hosts annual awards that recognize outstanding creative work across various disciplines, from graphic design to digital media. D&AD also offers educational programs, workshops, and resources to inspire and develop creative talent. Its Yellow Pencil award is highly esteemed in the industry, making it a respected benchmark for quality in design and advertising globally. In essence, D&AD promotes innovation and excellence in creative communication and design.