The Singapore Girl

The "Singapore Girl" is a symbol of Singapore Airlines, representing the airline's commitment to exceptional customer service and hospitality. She is typically depicted wearing a traditional kebaya, which reflects Singapore's multicultural heritage. The persona embodies warmth, elegance, and professionalism, enhancing the airline's brand identity. Since the 1970s, the Singapore Girl has become iconic in advertising and marketing, emphasizing the high-quality service and comfort passengers can expect. This branding strategy has contributed to Singapore Airlines' reputation as one of the world's leading airlines.