"Singapore Girl" Campaign

The "Singapore Girl" campaign is a marketing initiative by Singapore Airlines that began in the 1970s to promote its brand and services. It features flight attendants dressed in traditional Peranakan attire, showcasing Singapore's cultural heritage. The campaign emphasizes warmth, hospitality, and a premium travel experience. The Singapore Girl has become an iconic symbol of the airline, representing quality service and attention to detail. Over the years, this campaign has garnered international recognition and helped establish Singapore Airlines as a leading airline globally, combining cultural identity with excellence in customer service.