Singapore Tourism Board

The Singapore Tourism Board (STB) is the government agency responsible for promoting and developing tourism in Singapore. Its role includes attracting visitors, supporting the hospitality and travel sectors, and showcasing Singapore’s attractions, culture, and events globally. STB aims to enhance the visitor experience, boost the economy, and position Singapore as a vibrant, innovative, and sustainable travel destination. It collaborates with businesses and communities to create compelling experiences that highlight Singapore's unique identity and strengths in tourism.