The Heuristic-Systematic Model

The Heuristic-Systematic Model (HSM) is a psychological framework that explains how people process information and make decisions. It suggests that individuals use two main approaches: the heuristic route, which relies on mental shortcuts and quick judgments based on simple cues (like attractiveness or credibility), and the systematic route, which involves careful, thoughtful analysis of information. Depending on the situation and their motivation, people may choose one route over the other, affecting how they form opinions, attitudes, and make choices. The model helps us understand the complexity of decision-making in everyday life.