Influence: The Psychology of Persuasion (Robert Cialdini)

"Influence: The Psychology of Persuasion" by Robert Cialdini explores six key principles that shape how people are persuaded: reciprocity (feeling obliged to return favors), commitment and consistency (staying true to past actions), social proof (following others' behaviors), authority (trusting credible figures), liking (being persuaded by people we like), and scarcity (valuing what is limited). Cialdini's insights help explain everyday decisions, from marketing tactics to personal interactions, illustrating how understanding these principles can enhance negotiation and influence skills in various contexts.