The Robert Cialdini Foundation

The Robert Cialdini Foundation supports the principles developed by psychologist Dr. Robert Cialdini, who is renowned for his research on influence and persuasion. The foundation promotes understanding how people are motivated and influenced, aiming to apply these insights ethically across fields like marketing, negotiation, and social change. Its goal is to advance education, research, and ethical practices that leverage principles such as reciprocity, commitment, social proof, authority, liking, and scarcity, fostering responsible use of influence to improve interactions and decision-making in society.