Cialdini Principles

Cialdini's Principles of Influence are six key strategies that explain how people can be persuaded: 1. **Reciprocity**: People feel obliged to return favors. 2. **Commitment and Consistency**: Once people commit, they want to act consistently with that commitment. 3. **Social Proof**: Individuals look to others for guidance on how to behave. 4. **Authority**: People tend to follow the advice of perceived experts or authority figures. 5. **Liking**: We are more influenced by people we like. 6. **Scarcity**: Limited availability increases desire and perceived value. These principles can effectively shape decisions and behavior in various contexts.