Principles of Persuasion

Principles of persuasion are strategies that influence people's decisions and behaviors. They include authority (trusting experts), consistency (aligning with past actions), social proof (following what others do), reciprocity (returning favors), scarcity (valuing limited opportunities), and liking (being persuaded by someone we like). These principles work because they tap into human instincts and social cues, making messages more convincing without overt pressure. Understanding them helps in communicating effectively, whether for marketing, negotiations, or everyday influence.