Energizer Bunny

The Energizer Bunny is a popular marketing character created by Energizer, a battery company. Introduced in 1989, the pink rabbit symbolizes the long-lasting power of Energizer batteries. The character is portrayed as an energetic, drumming bunny that keeps going and going, unaffected by fatigue, representing reliability and endurance. The ad campaign emphasizes how Energizer batteries outlast competitors. The phrase “it keeps going and going” has become a cultural reference for anything that remains effective or persistent over time.