advertising mascot

An advertising mascot is a character or figure used by a brand to promote its products or services. These mascots are often cartoonish or exaggerated and serve as a memorable representation of the brand. They can evoke emotions, create a connection with consumers, and enhance brand recognition. Examples include the Geico Gecko or Tony the Tiger. By personifying the brand, mascots help to convey messages, engage audiences, and make advertising more relatable and enjoyable, ultimately aiming to influence consumer behavior positively.