Trix Rabbit

The Trix Rabbit is a mascot from General Mills’ Trix cereal ads, known for his persistent but unsuccessful attempts to enjoy the cereal. In commercials, he tries various schemes to grab Trix, only to be thwarted by children who say, "Silly rabbit, Trix are for kids." The character humorously highlights the cereal's target audience—children—while emphasizing the playful, lighthearted brand image. Over time, the Trix Rabbit became an enduring cultural icon representing the fun and mischievous spirit associated with the cereal.