Walter Dill Scott

Walter Dill Scott (1869-1955) was an American psychologist and an early pioneer in applying psychology to business and advertising. He emphasized the importance of understanding human behavior in the workplace, which laid the groundwork for modern organizational psychology. Scott was known for his work on employee selection, training, and the impact of psychology in marketing, especially in understanding consumer behavior. He also contributed to the development of standardized testing for recruiting purposes. His influence helped shape how businesses understand and engage with both employees and customers, making him a significant figure in the intersection of psychology and commerce.