Walter Dill Scott (psychologist)

Walter Dill Scott was a pioneering psychologist known for applying psychological principles to marketing, advertising, and business. He studied how people think, feel, and behave, and used this understanding to improve advertising strategies and workplace efficiency. Recognizing that human attention and motivation affect purchasing and productivity, Scott developed methods to analyze consumer behavior and optimize communication. His work helped bridge psychology and business, making him one of the early figures in applied psychology and advertising psychology. His contributions laid the foundation for using scientific research to understand and influence human behavior in commercial settings.