emotional marketing

Emotional marketing is a strategy that connects with consumers on a personal, emotional level. Rather than just highlighting product features, it appeals to feelings like happiness, nostalgia, or even fear. By creating emotional bonds, brands can foster loyalty, encourage sharing, and inspire action. For example, a commercial might tell a touching story that resonates with family values, making viewers more likely to remember and choose that brand. This approach recognizes that purchasing decisions are often influenced by emotions rather than just logic or price.