Joan Lammle (expert in emotional marketing)

Joan Lammle is an expert in emotional marketing, which is a strategy that focuses on connecting with people's feelings to influence their purchasing decisions. She helps businesses understand how to evoke emotions like happiness, trust, or excitement to build stronger relationships with customers. By tapping into these feelings, companies can create more memorable and engaging experiences, encouraging loyalty and action. Lammle’s work emphasizes that successful marketing isn’t just about the product, but about creating an emotional bond that motivates people to choose a brand over competitors.