App Tracking Transparency

App Tracking Transparency (ATT) is a privacy feature introduced by Apple that requires apps to ask users for permission before tracking their activity across other apps and websites. This means that when you download an app, it must explicitly request your consent to track your data for advertising purposes. If you decline, the app cannot collect your information to build a profile for targeted ads. ATT aims to give users more control over their personal data and enhance privacy, allowing them to make informed decisions about how their information is used.