Think Different

"Think Different" is a marketing slogan created by Apple Inc. in the late 1990s. It encouraged people to embrace creativity and innovation, celebrating those who challenge the status quo and think outside conventional boundaries. The campaign featured iconic figures like Albert Einstein and Martin Luther King Jr., highlighting the importance of individuality and groundbreaking ideas. Essentially, it promotes the idea that thinking differently can lead to significant advancements and unique solutions, underscoring Apple’s identity as a brand that values creativity and encourages people to approach problems from new angles.