Endorsement theory

Endorsement theory suggests that people are more likely to trust information or opinions when they come from credible sources or endorsements. This theory highlights the influence of recommendations, whether from experts, celebrities, or peer reviews, on our decision-making and beliefs. Essentially, when someone reputable supports an idea or product, it can enhance our perception of its validity or quality. This is why companies often seek endorsements for their products—having a trusted figure vouch for them can significantly sway public opinion.