Purple Cow

"Purple Cow" is a marketing concept introduced by Seth Godin, symbolizing the idea of being exceptionally unique or remarkable in a crowded market. Just like a purple cow stands out among ordinary cows, a business or product must differentiate itself to capture attention and attract customers. Instead of competing by being merely good, the goal is to be outstanding or innovative, creating something people want to talk about and share. This approach encourages companies to embrace creativity and originality, ensuring they leave a lasting impression in customers' minds.