The Dip (book)

*The Dip* by Seth Godin explores the idea that in any endeavor, there's typically a challenging midpoint called "the Dip," which can weed out less committed or unprepared participants. Success often comes to those who persist through this difficult phase, as many give up too early. Recognizing when to push through (the Dip) versus when to quit and move on to a better opportunity is crucial. The central message is to invest your effort wisely, focusing on areas with real potential for greatness, rather than spreading yourself thin or sticking with tasks that aren’t worth the effort once the initial excitement fades.