Godin Tide Model

The Godin Tide Model is a framework developed by marketing expert Seth Godin to understand how ideas, products, or movements spread. It illustrates how social dynamics influence adoption over time, likening it to ocean tides. The model highlights stages of progression: starting with passionate innovators, moving through early adopters and the wider public, and eventually reaching laggards. Success depends on connecting with the right people at each stage, leveraging their influence to create momentum. Essentially, it emphasizes the strategic shuffling of ideas within social networks to achieve widespread acceptance and change.