Ideavirus

An Ideavirus is a concept introduced by marketing expert Seth Godin, referring to ideas that spread rapidly like a virus through social interactions and networks. It hinges on the notion that innovative ideas, products, or messages can gain visibility and popularity by being shared among individuals, often through word-of-mouth, social media, or community engagement. The key to an Ideavirus is that it resonates with people, prompting them to share it with others, thereby creating a chain reaction that amplifies its reach and influence in society or the market.