Permission Marketing (book)

"Permission Marketing," written by Seth Godin, introduces the concept of gaining consumer consent before sending marketing messages. Unlike traditional methods that push advertising onto people, permission marketing focuses on building relationships by engaging customers who are interested in a brand or product. By asking for permission to communicate, businesses can deliver relevant content that respects consumers' time and attention. This approach enhances customer loyalty and can lead to more effective marketing, as messages are directed at an audience that has chosen to receive them, resulting in higher engagement and conversion rates.