The Purple Cow

"The Purple Cow" is a metaphor for standing out in a crowded marketplace. It suggests that for a product or idea to succeed, it must be remarkable and different enough to capture attention—like a purple cow in a field of ordinary cows. Being unique and memorable encourages people to notice and talk about what you offer, increasing the chances of success. In essence, it highlights the importance of innovation and differentiation in effective marketing and branding strategies.