Deliverability Rate

Deliverability Rate refers to the percentage of emails sent that successfully reach the intended recipients’ inboxes, rather than bouncing back as undeliverable or ending up in spam folders. It measures the effectiveness of an email campaign’s ability to deliver messages directly to people's inboxes. A high deliverability rate indicates that most of your emails are getting through to your recipients, which is crucial for communication, engagement, and marketing success. Factors affecting this rate include email list quality, sender reputation, and content compliance with spam filters.