STP Model (Segmentation, Targeting, Positioning)

The STP Model—Segmentation, Targeting, and Positioning—is a strategic approach businesses use to effectively reach and serve customers. Segmentation involves dividing the market into distinct groups based on shared characteristics, like age or preferences. Targeting means selecting specific segments to focus marketing efforts on. Positioning is about crafting a unique brand image or message that appeals to the chosen segments, highlighting what sets the product apart. Together, these steps help companies tailor their offerings and communication to meet the needs of specific customer groups, increasing the chances of success in the marketplace.