Marketing Mix in Tourism

The Marketing Mix in tourism refers to the blend of strategies used to promote travel experiences. It consists of four key elements: 1. **Product** - This includes the destinations, services, and experiences offered to travelers. 2. **Price** - The cost associated with services, influencing demand and value perception. 3. **Place** - The channels through which products are sold, like travel agencies or online platforms. 4. **Promotion** - The marketing activities used to inform and persuade potential travelers, including advertising and social media. Together, these elements help attract visitors and enhance their overall travel experience.