
Online Travel Agencies (OTAs)
Online Travel Agencies (OTAs) are websites or platforms that help travelers find, compare, and book travel services such as flights, hotels, rental cars, and vacation packages. They act as intermediaries between consumers and service providers, offering a convenient one-stop shop with extensive options and reviews. OTAs often provide competitive prices, special deals, and user-friendly interfaces. Examples include Expedia, Booking.com, and Travelocity. They benefit travelers by simplifying the planning process, while service providers gain a broader reach and increased bookings through these digital channels.