Four Cs of Marketing

The Four Cs of Marketing are a framework to better understand customer needs in relation to a product or service. They are: 1. **Customer**: Focus on understanding the needs and desires of your target audience. 2. **Cost**: Consider not just the price, but the total cost to the customer, including time and effort. 3. **Convenience**: Ensure that the product is easy to access and purchase for the customer. 4. **Communication**: Engage in meaningful dialogue with customers to build relationships and trust, rather than just pushing sales messages. Together, they help create a customer-centered marketing approach.