Kotler's Ten Steps to Marketing Strategy

Kotler's Ten Steps to Marketing Strategy provide a structured approach for businesses to develop effective marketing plans. They include understanding your market environment, defining target customers, analyzing competitors, setting clear objectives, segmenting your market, positioning your product uniquely, developing marketing mix strategies (product, price, place, promotion), establishing a budget, implementing the plan, and continually monitoring results. This process ensures businesses stay aligned with customer needs, differentiate themselves, and adapt over time for sustained success.