IAB Canada

IAB Canada (Interactive Advertising Bureau Canada) is a trade organization that supports and promotes digital advertising in Canada. It sets industry standards, provides guidelines, and fosters collaboration among advertisers, publishers, agencies, and technology companies. By doing so, it helps ensure digital ads are effective, transparent, and trustworthy. IAB Canada also conducts research and shares insights about digital marketing trends, helping members stay informed and make better decisions. Essentially, it acts as a industry-leading body that helps shape and grow the digital advertising ecosystem in Canada.