IAB Tech Lab

IAB Tech Lab is a nonprofit organization that develops technical standards and tools for the digital advertising industry. Its goal is to improve how online ads are bought, displayed, and measured, ensuring efficiency, privacy, and trust. By creating common protocols and guidelines, IAB Tech Lab helps publishers, advertisers, and technology companies work together seamlessly, making online advertising more transparent, effective, and respectful of users’ privacy. It plays a key role in shaping the infrastructure behind digital advertising to benefit all stakeholders.