DV360 (Display & Video 360)

Display & Video 360 (DV360) is a comprehensive digital advertising platform that helps marketers plan, buy, and manage online ad campaigns across websites and apps. It connects advertisers with various ad inventory sources, allowing targeted, data-driven advertising to specific audiences. DV360 streamlines the process, providing tools for audience segmentation, creative management, and performance tracking, ensuring campaigns reach the right people at the right time. It’s part of Google Marketing Platform, enabling advertisers to optimize their digital ad strategies efficiently while gaining insights into campaign success.