Behavioral Email Marketing

Behavioral email marketing is a targeted approach that sends emails based on a recipient's actions or interests. For example, if a customer browses products on a website but doesn’t make a purchase, they might receive an email reminding them of those items or offering a discount. This method leverages data to understand user behavior, making emails more relevant and timely, which can increase engagement and conversions. By tailoring messages to individual actions, businesses can better connect with their audience and enhance their overall marketing effectiveness.