Automation in Email Marketing

Automation in email marketing refers to using technology to send targeted emails automatically to a predefined audience at specific times or based on certain actions. This allows businesses to engage with customers more efficiently, sending welcome messages, reminders, or personalized offers without manual effort. By setting up automated workflows, marketers can save time, ensure consistent communication, and improve customer relationships, all while analyzing responses to refine future strategies. Essentially, it's about delivering the right message to the right person at the right time, enhancing both customer experience and business effectiveness.