Demand-Side Platforms (DSPs)

Demand-Side Platforms (DSPs) are technology platforms that advertisers use to buy digital ad space efficiently. They allow advertisers to automatically purchase ads in real-time across multiple websites and apps, targeting specific audiences based on data like interests, demographics, or behaviors. DSPs optimize ad spend by analyzing performance and adjusting bids dynamically, ensuring ads reach the right people at the right time. Essentially, DSPs streamline the process of digital ad buying, making it more efficient and targeted, helping advertisers reach their goals while maximizing return on investment.