Mobile Measurement Partners (MMPs)

Mobile Measurement Partners (MMPs) are specialized tools that help app developers and marketers track and analyze how users find, install, and engage with their mobile apps. They provide detailed data on marketing campaigns’ effectiveness, such as which ads lead to installs or in-app actions. By doing so, MMPs help businesses understand the return on investment for their marketing efforts, optimize strategies, and ensure accurate attribution of user actions across various advertising channels. Essentially, they serve as a bridge that connects marketing activities to user behavior within mobile apps.