Klout (influence measurement)

Klout was a social media analytics platform that measured an individual's influence online. It assigned a score from 1 to 100 based on a person's engagement and activity across various social media platforms, including the number of followers, likes, shares, and interactions. A higher score indicated greater influence, meaning that person could sway opinions or drive engagement more effectively. Klout aimed to help brands and individuals understand their social media impact, but it faced criticism for its methodology and eventually shut down in 2018, reflecting changing views on influence measurement in the digital age.